Market Research Survey Questions

Market research survey questions are used to collect data on customer preferences, buying habits, and industry trends.

Top Market Research Survey Questions

1. How often do you purchase products in this category?

Measures purchase frequency and market size

2. What factors influence your buying decisions the most?

Identifies key decision-making factors

3. Where do you typically research before making a purchase?

Understands research channels and touchpoints

4. Which brands do you currently use and trust?

Identifies competitors and brand preferences

5. How important is price compared to quality in your decision-making?

Assesses price sensitivity and value perception

6. What new features would you like to see in future products?

Guides product development and innovation

7. How do you usually hear about new products in this category?

Identifies effective marketing channels

8. How likely are you to try a new brand if recommended by others?

Measures word-of-mouth influence

9. What frustrates you most about current products on the market?

Identifies market gaps and pain points

10. What improvements would make you switch from your current brand?

Identifies competitive advantages and switching triggers